Source of Treasure is creating a niche by making jeans with fresh, innovative designs never seen before. A fusion of pure Western vintage and Bollywood elegance. The nature-inspired colors give them a global feel that embellishes the flavors of the world. They are bold and beautiful.

Source of Treasure is a South Florida, USA based denim brand. We feel that the market is long overdue for a label to pioneer sustainable yet stylish denim wear. “Anything is possible if you put your mind to it and make that commitment.” An eco-friendly label, perfecting a modern form of ethical luxury that cares for both people and planet.

A balance between denim and art with a vibrant mood.  The jeans have that cashmere soft feel and a perfect fit that flatters the hip, thighs and bottom to create a sexy but cool image. Marvelously detailed, as meticulous attention is paid to the labor-intensive processes involved like sanding, fading and washing.

Our marketing is strictly grass roots, preferring quality craftsmanship to hyped promotions.  In a world where businesses are driven by price and margin, the response must be to give our customers the right product when they need it at the right price.

We wish to make a difference supporting and providing opportunity for "right choice" clothing. Caring for both planet and people.